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The AdWords Quality Score Challenge
Less than 5 minute read and activity could significant reduce your paid search marketing advertising costs and help your business grow faster
ADWORDS ARTICLE SUMMARY
Businesses may be spending over 35 billion dollars every year wastefully on search advertising. If this amount was spent on effective search ads, over a hundred billions could be infused into our economy.
Google AdWords by itself is not a self correcting performance advertising platform, but it can be turned into one. The AdWords Quality Score Challenge is a treatment for poor Google advertising performance that can lead to signficant Google discounts. Google's quality score includes ratings that illuminate how engaging parts of your advertising campaign are. Search ad effectiveness is
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EST. READ TIME 5 MIN.
Take the AdWords Quality Score Challenge
Published Mar. 30, 2017 | Dustin W. Baly Author
By Helping With the Quality Score Challenge You Can Help The Economy Grow By A Trillion Dollars.
About Author Dustin W. Baly
Dustin Helped Create the Medium of Search Advertising While Working at a Large Search Engine in the early 2000's.
Dustin Baly is a former search engine employee who was tasked with business strategy helping with large partners and advertisers. Hired by a Liberty Media Corporation subsidiary, he managed Shari’s Berries marketing, which grew the gourmet food delivery business to over 100 million a year in sales after starting at less than 10 million. Dustin also founded Search Light Leads which is a Google Premier Partner agency and also the subdivision Search Light Leads which has a helped health insurance agencies with exclusive health insurance leads that have sold over 50,000 policies.
one factor, landing page measure is another. When all quality score fators are scoring highly a study by Wordstream has proven advertising costs are lower.
Google came up with this price adjustment to help search audiences find better results and for advertisers engagement more qualified segments.
How To Improve Your Quality Score
Identify the keyword quality scores for your top 10 keyword investments over the last 30 or 60 days. If you find any scores lower than 8 you could be overpaying for search traffic by 20% or more. Other marketplace bidders with higher quality scores could be above you and paying less.
How To Take the AdWords Quality Score Challenge
To advance your quality scores and unlock ad spend savings you may need to research your keyword selection, improve your copywriting, and re calibrate your landing pages. Many businesses choose to bring on expert AdWords management consultants who are skilled in strategies and tactics that master quality score factors. Given the magnitude of the cost saving opportunities, cost for their efforts can be easily repaid.
AdWords Management Services
- Top Quality Scores Lower Costs
- Top Level AdWords Support
- Access To Early Google Beta Offerings
- Exceptionally High Converting Landing Pages
- Direct Respoonse Copywriting Ready By Millions
- Keyword Development That Defines Markets
- Split A/B Testing Accelerates Growth
- Analysis That Defines Business
Expert AdWords management can make the difference between being seen and being seen by consumers who are looking exactly for the services your business provides.
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